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    REVEAL automatically generates these 10 customer groups based on your customers buying behavior.

    Depending on the client base one can define fewer or more of the RFM groups exemplified below. 

    For a small client base, there’s no need to have a large number of groups. The idea is to have manageable chunks of people that share a particular behavior in relation to your website.

    True Lover customers
    These are your most valuable customers. They bought most often, of the highest values. Their latest order has been recently placed.
    These are your ex True Lovers. They abandoned your website, being inactive. You don’t know why they decided to stop buying.
    These are Active customers, they placed a couple of orders, the last one being placed recently.
    Potential Lovers
    These are active customers, they placed a couple of orders of high values. They have the potential to become Lovers.
    These customers are active on and off. They placed a couple of orders of very high values.
    Passionate New Guy
    These customers placed 1-2 orders with an average value.
    Platonic friend
    These customers are active but they placed very few orders or small / medium values.
    About to dump you
    These are inactive customers, having placed their latest order more than 6 months ago.
    Fresh Apprentice
    These are the new customers who barely placed their first order. 
    These customers are inactive. When they used to buy they bought of small values.